Building the
World's Biggest Celebration of Dogs.

DoggyCon is a two-day immersive festival for dog lovers, created with Cesar Millan — at the tipping point of a pet economy headed toward $500B by 2030.

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Market Opportunity

A Massive and Growing Consumer Category.

$380B global pet economy today, projected to reach $500B by 2030 (Bloomberg Intelligence).

In the US alone, 71M households now own a dog — more than have kids under 18 (APPA / AVMA).

Dogs are family, and the market has never caught up with a defining national live-event brand until now.

Why Invest in DoggyCon Now?

We are at the intersection of three booming global trends: Pet Humanization, Experience Economy, and Community-driven Brands.

  • Pet Humanization

    $346.7B market in 2025, heading to $560B by 2032; 43% of Americans (58% of Millennials) say they prefer dogs to kids.

  • Experience Economy

    78% of pet owners travel with their dogs more than they did five years ago; pet-friendly hospitality is growing fast behind them.

  • Community-Driven Brands

    Comic-Con, DragCon, BravoCon, and CrimeCon all turned a devoted fan base into a standalone convention. Cesar's 21M+ following is that scale, untapped.

Scalable Revenue Model

Ticket Sales
Sponsorship
Vendor
Merchandise
Licensing
Content/Media

Strategic Expansion Roadmap

01

Phase 1: Launch

Southern California debut.

2027-2028
02

Phase 2: Scale

Expansion to major US market (NYC, Austin, Chicago and beyond)

2028-2029
03

Phase 3: Global

International expansion (Berlin, Singapore and beyond)

2029+

Leadership & Partners

Jane Y. Mun

25-year TV producer/showrunner; produced Cesar Millan: Better Human Better Dog (Nat Geo/Disney+); credits include the Emmy Awards, People's Choice Awards, MTV Movie Awards, and a NAACP Image Award.

Founder & Executive Producer

Cesar Millan

25 years as the world's most trusted name in dogs; 21M+ combined followers.

Founding Partner
Production Partner

LBE (Leepson Bounds Ent.)

Five-time Emmy-winning production company, already Cesar's partner on Better Human Better Dog, with active relationships across Disney+, Fox, HBO, Nat Geo, and more.

Ready to Join the Pack?

We are currently seeking strategic investment partners who share our passion for the canine-human bond and our vision for a global lifestyle powerhouse.